The Concepts x Nike Air Max 1 Heavy is a collaboration between the Boston based sneaker boutique and Nike on the old school running shoe in a colorway inspired by 1960s and 70s music and fashion. A bold look for the always-popular shoe, the Heavy colorway draws favorably from the era s music festivals, specifically Woodstock, as the cowhide forefoot overlay is a nod to Bethel, New York, the dairy farm that hosted the event back in the day. The unique fashion worn by the festival s headlining acts and concert goers informs the eye-catching bandana, denim, and woven materials found on the Heavy s design. A tiger camo pattern is applied to the mudguard that spans the toe to the heel. Concepts and Nike place a multicolor Swoosh on either side of the shoe to accentuate the collaboration s flower power aesthetic. The mud splatter design on the midsole is a reference to the muddy conditions at Woodstock in 1969. Release date: March 12, 2022
The Concepts x Nike Air Max 1 Heavy is a collaboration between the Boston based sneaker boutique and Nike on the old school running shoe in a colorway inspired by 1960s and 70s music and fashion. A bold look for the always-popular shoe, the Heavy colorway draws favorably from the era s music festivals, specifically Woodstock, as the cowhide forefoot overlay is a nod to Bethel, New York, the dairy farm that hosted the event back in the day. The unique fashion worn by the festival s headlining acts and concert goers informs the eye-catching bandana, denim, and woven materials found on the Heavy s design. A tiger camo pattern is applied to the mudguard that spans the toe to the heel. Concepts and Nike place a multicolor Swoosh on either side of the shoe to accentuate the collaboration s flower power aesthetic. The mud splatter design on the midsole is a reference to the muddy conditions at Woodstock in 1969. Release date: March 12, 2022
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